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Website Conversion Rate (Metric)

Article2 min readUpdated Feb 23, 2025View source ↗
What Is Website Conversation Rate? Website conversion rate refers to the percentage of people who take a desired action when they visit your website. This action converts them from just being visitors to leads/customers. The desired action might be downloading an ebook, signing up for a trial, completing a purchase, subscribing to a course, downloading a mobile app, booking a demo and many more. How To Calculate Website Conversion Rate Calculating your website conversion rate is pretty simple. This first step is to know what conversion your tracking. Once you figure that out, you can use a simple math equation below to calculate your conversion rate. Website Conversion Rate % = (Number of Conversions / Number of Website Visits) x 100 Example: Let’s say you have a fitness website and your desired goal is for people to download your Meal Plan ebook. You had 50,000 visitors to your website in a month and 5000 of them downloaded your ebook. Your conversion rate for that period will be (5000/50,000) x 100 = 10% Pretty simple, right? There are some occasions where websites may be tracking multiple conversions but the fundamentals will remain the same. Once you figure out what a conversion means on your website, you can calculate with this formula.
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