Grow Hack Scale

Unique Visits (Metric)

Article1 min readUpdated Feb 23, 2025View source ↗
What Are Unique Visitors? Unique visitors refer to the number of individuals who visited a website or set of web pages in a given time period. E.g One person visiting multiple times throughout the day, is counted as one unique visitor. Difference Between Visits and Unique Visitors The difference between visits and unique visitors is quite simple. Visit refers to every person who visited your website in the reporting period. If one person visits the website 5 times, it’ll count as 5 visits. A unique visitor, on the other hand, refers to a distinct individual user who visited your website in the reporting period. Unique visitors are only counted once no matter how many times they return to the website. In general, you will always have more visits than unique visitors. On Google Analytics, ‘unique visits’ are labeled as ‘users’ whilst ‘visits’ are labelled as ‘sessions’.
Was this article helpful?

Still puzzling over something?

The agent has read this article — and everything around it. Ask a follow-up and it answers in seconds.

← Back to Help Center