Share of Voice

What Is Share of Voice? Share of voice is a metric used by SEO software to show how your rankings compare to your competitors, painting a detailed picture of a website's SEO. There is often a positive correlation between share of voice and actual organic search traffic. Why Is Share of Voice Important? Share of voice is important for a number of reasons. Getting insight into your SOV, will allow you to understand where you are excelling and where you are lacking, and redistribute you resources accordingly. Share of voice helps companies to discover new competition in the market, and see how they measure up to known competitors. What are your target audience saying about them? What are you doing differently? SOV analysis will help you answer these questions. How Can You Measure Share of Voice? It is important to be able to quantify how much of an impact your SEO efforts are making. To discover this, companies should conduct a SOV audit and analyse the findings. This method is great for measuring SOV for organic keywords, backlinks, and traffic to name just a few. Sentiment and topic analysis are useful here too. Sentiment analysis allows you to discover the mentions that your brand or company receives across the web, whether positive or negative. You can then compare them to the mentions your competitors receive. Topical analysis allows you to review which words are regularly associated with your brand.

Still puzzling over something?