SEO Glossary: Terminology and Definitions

Cloaking Cloaking is a black hat SEO technique whereby a website presents different content to the crawler, in an attempt to index better and rank higher in SERPs. The user experience is very different and sites often appear unreadable. Read full description Content Decay Content decay is a piece of content that has been decreasing in organic traffic over a long period of time. Read full description Content Delivery Network (CDN) Content Delivery Network (CDN) refers to a group of web servers which are dispersed globally to provide a speedy delivery of content. This is much more efficient than using a central server and is typically used for websites that attract a lot of traffic. Read full description Content Farms A content farm is a website or company that creates vast amounts of content that is usually duplicated and low-quality, written specifically to fulfil algorithms and rank highly in SERPs. Read full description Content Gap A content gap can be defined as the space between what users are seeking out on the web, and the results they receive. It is essentially a gap in the market that needs to be filled in order to fulfil search intent. Read full description Content Optimization Content optimization in SEO involves ensuring content is written and presented in a way that search engines can understand and serve it to your target audience. Read full description

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