Search Snippets

What Is a Search Snippet? A search snippet, or Google snippet, is a generated extract of content from a web page that is presented in SERPs, drawn from a search term and collated from stored meta data. What Are the Different Kinds of Search Snippets and How Do They Appear? Snippets can appear in a few different formats, each having a different impact. 1. Standard Snippet A standard snippet is typically made up of your title, meta description and URL. This is a snippet in its most basic form. 2. Rich Snippet A rich snippet includes the basic information of a standard snippet, but also integrates ratings, pictures and extra information like location and availability. Rich snippets usually produce a higher click-through-rate which means increased traffic, higher conversion rates and higher ranking. 3. Featured Snippet Featured snippets are selected by Google and appear at the top of SERPs. They are chosen to answer specific questions entered into the search bar. You have to work for this one. These kinds of snippets come in a few forms including:

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