Page Authority

What Is Page Authority? Page Authority or PA is a score which was created and developed by marketing analytics company Moz, to indicate where a specific page will rank on SERPs. Page authority is different to domain authority, which measures the authority of an entire website. How Is Page Authority Scored? Page authority is determined using a 100-point logarithmic scale. The higher the PA score, the easier it is for a page to rank. Page authority is also a comparative metric, which allows a website analyse how it is performing in relation to its competitors. It’s based on three criteria: 1. How Much the Page Is Trusted Pages with low quality content and unreliable spammy links will not see a rise in page authority. Focus on high-quality at each level of your web page. 2. How Much Your Links Contribute to the Page It’s all well and good filling your page with links, but if they’re irrelevant to your content and add little value then they won’t positively impact your page authority score. 3. How Recent The Last Update Was If your page is out of date and neglected it will suffer in the rankings. Frequent updates, on the other hand, will positively affect crawl demand.

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