Google Penalty

What Is a Google Penalty? A Google penalty is an action of penalisation placed on a website for using ill practices to artificially increase their rankings on Google’s search engine. Google penalties are usually caused by the detection of black hat SEO tactics or a change in Google’s algorithms. If your website violates Google's rules, it can trigger a Google penalty that puts your site at a high risk in search results. Sometimes you might even see it disappear from the Search Engine Results Pages (SERPs). When a site receives a penalty, it will be sent a manual action report through Google Search Console. Types of Google Penalties There are 2 types of Google penalties. Both will land you in a world of trouble. Manual Penalty A manual penalty is instigated by a Google Reviewer when a website makes manual changes that violate quality guidelines. When this happens, a notice is issued via the site’s Google Search Console. Algorithmic Penalty An algorithmic penalty is issued when Google updates its algorithmic filters to address endemic issues. Two of the main algorithmic filters, which are now part of Google’s core algorithm are the Penguin update which tackles link schemes, and the Panda update which targets low-quality web page content.

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