Google Panda Update

What Is Google Panda? The Google Panda Update was first launched in 2011 and named after Google Engineer, Navneet Panda, when content farms rose in popularity. It was developed to decrease the number of low-quality websites appearing in SERPs and boost the rankings of websites that adhered to guidelines. It is now integrated into Google’s core algorithm. What Triggers The Panda Algorithm? The Panda algorithm targets any factor that will undermine user experience and reduce the quality of a web page. Below are some of the main factors: 1. Content Farming The Panda update was initially created to combat 'content farming'. This is when a website produces lots of content with the core purpose of fulfilling SEO for algorithms. 2. Low Quality Content Low quality content is a big trigger for Panda. This includes keyword stuffing, thin content, poor grammar and spelling, poorly researched content, and content from unverified sources, to name a few. 3. Pages That Aren’t Optimised These pages completely overlook the importance of SEO and aren’t user friendly. They have usually completed no keyword research, their content is poor quality and they have no meta descriptions. 4. Lots of Ads Another factor that will see a Panda penalty is a high ad-to-content ratio. Panda cares about high quality content. If your site is bombarding the end-user with a large quantity of ads that distracts from the content, then things aren’t looking good for you.

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