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Bid Strategy

Article1 min readUpdated Feb 22, 2025View source ↗
What is a Bid Strategy? A bid strategy determines the way you bid in paid advertising platforms for your ads to show up in available spaces. For instance, if you want Google to place your ads in SERPs (search engine results pages), you must bid in Google Ads. Google can also place your ads in blog pieces, news, or any other kind of webpage. However, other places to have your ads can be Instagram or Facebook. Take the case of Facebook. You'd need to follow a Facebook bid strategy to get Facebook to display your ads. How do you Define a Bid Strategy? Different paid advertising campaigns might have different advertising goals, depending on the needs of your business. Those goals may be getting: Clicks Impressions Conversions Views or interactions (for video ads only, if you're into using video for sales) Depending on your goals, you should optimize bids in different ways.
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