Anchor Text

What is Anchor Text? Anchor Text Definition Anchor text, also known as a link title or link label, is the clickable phrase or keyword that embeds a hyperlink within it. It can link internally or externally. It often stands out from the rest of the text as underlined and blue. An example of an anchor text is shown below: Growth Enablement for Revenue Teams In the example above, "Growth Enablement for Revenue Teams" is the anchor text. What are the Different Types of Anchor Text? There are a variety of different types of anchor text, some of these include: 1. Generic Anchors Generic anchors refer to anchor text that is often a CTA (Call to Action) rather than a keyword or phrase. If you want more info, download our pdf now! 2. Branded Anchors This refers to anchor text that includes the name of a brand. My absolute favourite place to visit for inspiration is Pinterest. 3. Image Anchors This is used for linked images, and is where the image alt text acts as the anchor text. 4. Partial Match Anchors This is where the anchor text included doesn’t target the keyword exactly but is closely related. To get help with organisation you should use a social media scheduling tool. Here, rather than using the tool’s name, we used a generic phrase but would have linked to the tool itself anyway. 5. Exact Match Anchors This type of anchor text utilises only the target primary keyword or keyword phrase. Check out some cheap flights to Paris to bring costs down. 6. Naked URLs This type includes the URL itself exposed within the text. Visit our blog [www.growhackscale.com/blog] to learn more!

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