Alt Tag Attribute

What is an Alt Tag? An alt tag or alt attribute is a type of HTML text that contains information telling users and crawlers that there is an image present on the web page, and information about that image. Why are Image Alt Tags Important? Alt tags are important for a range of reasons. 1. They Improve Accessibility Alt tags can help users that are visually impaired and using voice readers to discover and understand the images that are embedded within web page content. It can also ensure that mobile users can understand a web page’s content if a website isn’t optimised for mobile usage. 2. They Improve Crawlability Crawlers can’t read images, but they can read text. Therefore, including alt text means that images can be understood more easily and will be crawled and indexed as part of your page. 3. They Can Explain Images That Don’t Load If a page doesn’t load correctly for whatever reason, end users will still be able to understand there is an image accompanying the content and the alt text will provide context for this.

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