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301 Redirect

Article1 min readUpdated Feb 24, 2025View source ↗
What is a 301 Redirect? A 301 redirect is a directive given to crawl bots to permanently redirect all incoming traffic from one page, or folder(s) to another page, folder or domain. Why are 301 Redirects Important? 301 redirects are essential for good SEO because they ensure that you don’t undermine UX (User Experience). If an end user clicks on your link wanting to discover more information about products and services and is met with a 404, they’re not going to be happy. Equally, broken links or bad external linking can lead to websites receiving a drop in traffic. This can see websites missing out on business, or even worse, may prohibit crawlers from crawling and indexing vital pages. 301 redirects can also help websites avoid publishing duplicate content, which typically get flagged up and potentially lead to a Google penalty.
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